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Initial Meeting - To accurately market a business for sale, many details and facts must be readily available. An initial meeting with You, the Seller, allows for an exchange of information to determine your objective in the sale. This discussion will include the financial objective, time constraints and requirements, and a detailed outline of the marketing process.
Business Evaluation - Most business owners are good business operators but may be unknowledgeable as to the true market value of their entity. Based on current financial information, we will prepare a business valuation using as many as four (4) different valuation methods and techniques to arrive at a marketing price, including reference to multiple databases of completed transactions. A discussion as to the proposed structure of the transaction will also help You understand the possible net proceeds to be realized from the sale.
Listing Agreement - To allow us to have legal authority to market the stock or the assets of the business entity, written authority must be received from You, the Business Owner, in the form of a signed listing or engagement agreement. This agreement will clearly define the success fees to be paid only upon the conclusion of the transaction.
Marketing Materials - We will then prepare an array of written marketing and financial materials to be used with potential buyers. The information is reviewed by You prior to release to qualified buyer prospects. The material covers all subjects of the business operations from employees, marketing/advertising and financial review and analysis.
Confidential Marketing Plan - Whether drawing upon potential buyers from the pool of preregistered buyers or marketing a business to other industry sources, confidentiality is of primary concern. HBG's strong ties to other brokerage and merger/acquisition professionals will allow your business to receive nationwide attention but yet in only in a non-specific manner so that the normal course of business operations is not disrupted. The quiet marketing efforts of the HBG professionals allows You to continue normal business operations without being distracted by the marketing program.
Negotiation and Closing - The experience of many successfully completed transactions translates into additional dollars of net profit for the clients of HBG. Your team of proven professionals, which include your CPA, attorney and financial advisors, are encouraged to be a part of the process. Alternative methods and terms of structuring the transaction can benefit You by minimizing your tax burden. Experience indicates that the terms and structure are equally as important as the selling price. The conductor of the orchestra can best illustrate the position of the HBG professionals as they call upon the appropriate party at the correct time as each party of the transaction contributes to the harmony of a closed deal.
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